MKT4629 - Social Media Marketing - City University of Hong Kong

MKT5648 - Social Media Marketing - City University of Hong Kong

Course Aims. The course offers an overview of how marketing has (and has not) changed with the rapid rise of social media. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media. The emphasis of the course will be on ...

BBA Marketing - College of Business, City University of Hong Kong

With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. ... Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing ...

Department of Marketing | City University of Hong Kong

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing.

IS2502 - Social Media and Social Networks - City University of Hong Kong

Course Aims. This course aims to provide students with knowledge and skills to leverage social media and network to support business operations including marketing and strategy development. The course consists of two sections. The first section discusses how different social media applications (including social community, social publishing ...

PDF City University of Hong Kong Course Syllabus

City University of Hong Kong ... with effect from Semester A 2021 / 2022 Part I Course Overview Course Title: Social Media and Social Networks Course Code: IS2502 Course ... Tracy L., and Michael R. Solomon. Social Media Marketing (Fourth Edition). Sage, 2020. 2.2 Additional Readings (Additional references for students to learn to expand their ...

Ug Plus TPg Programmes | School of Creative Media - City University of ...

Master of Fine Arts in Creative Media (54 credit units) Students take up to 15 credit units in their undergraduate studies and the remaining credit units (at least 39) will be completed in their postgraduate studies. Students are required to take two core courses and one elective from each of the three Clusters. Core Courses.

Certificate for Module in Social Media Marketing | CityU SCOPE

In particular, the latest social media marketing tools and techniques will be discussed. Programme Features. H H H. Key concepts of Social Media Marketing. ... City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong: Tel (852) 3442 7423. Fax (852) 3442 0399: E-mail: [email protected]. On. Off. Main navigation.

CityU Uniquely Addresses the Impact and Use of Social Media

Published August 29, 2012. City University of Seattle offers a Bachelor of Science in Communications--Social Media Emphasis and a Certificate in Communications-Social Media for working professionals. This program ensures that prospective students will have the right blend of traditional and technological skills and the knowledge to implement ...

Social Media Marketing - MKT4629 - CityU - Studocu

CityU; Social Media Marketing; Social Media Marketing (MKT4629) 2 2 documents. 0 0 questions 2 2 students. Follow this course Chat. Lecture notes. Date Rating. year. Ratings. MKT4629 SMM Course Outline 2022-23 Sem A. 4 pages 2022/2023 None. 2022/2023 None. Save. Practice materials. Date Rating. year. Ratings. MKT4629 syllabus.

Centre for Social Media Marketing and Business Intelligence

The Centre for Social Media Marketing and Business Intelligence aims to enhance the College's research strength in these areas, by providing a platform for conducting interdisciplinary research with high impact. For further information about CSMR, please contact Professor Choon Ling Sia on [email protected].

Centre for Social Media Marketing and Business Intelligence | City ...

The Centre aims to: enhance the College of Business's research strength in social media marketing, e-commerce, and business intelligence. provide a supporting platform for conducting high impact interdisciplinary research work.

About CSMR | Centre for Social Media Marketing and Business ...

There is increasing demand for research to understand how firms can harness the power of social media in marketing, idea crowdsourcing, and knowledge management. With the timely e-commerce forum held in mid-November 2011, College of Business faculty met with delegates from Alibaba group - Taobao University. Numerous fruitful exchanges ...

Social Media | City University of Hong Kong

Social Media CityU places strong emphasis on links with the wider community in Hong Kong and elsewhere. We make good use of different useful social media platforms to strengthen the communications with the public.

Certificate in Marketing in the Digital Era | CityU SCOPE

Keyword Syllabus. SPE20326. Digital Marketing in the Metaverse Era. 30 hours (20 hours of lecture, 10 hours of tutorials) Key concepts and the latest trends in Marketing. Content Social Media and Video Marketing. Searching Engine Optimization (SEO) Email and SMS/IM Marketing. Display Advertising and Audience Data.

People | Centre for Social Media Marketing and Business Intelligence ...

Associate Directors. Prof. Yer Van HUI [ profile] Professor, Department of Management Sciences, City University of Hong Kong. Dr. Jeff WANG [ profile] Assistant Professor, Department of Marketing, City University of Hong Kong. Prof. Kelvin YAU [ profile] Professor, Department of Management Sciences, City University of Hong Kong.

Strengths | Centre for Social Media Marketing and Business Intelligence ...

Strengths E-commerce/e-business. This includes investigating the impact of "guanxi" in Alibaba/Taobao, the impact of social media, interface design to improve web presence, trust and distrust in electronic commerce, online consumer reviews and impact on consumer behaviours, social media for collaboration, group buying through social networks, deception detection in social media such as ...

Commencement 2024 Social Media Kit: #CityUGrad24 - CityU of Seattle

City University of Seattle will recognize the achievements of its newest graduates during the 49th annual commencement ceremony on Saturday, June 22 at 1 p.m. at T-Mobile Park. To celebrate this milestone event, we're encouraging members of the CityU community to share in the excitement by engaging on social media. Share your story

Assessment | CityU SCOPE

Courses for CityU Students; Admission. Application Guide; Application Procedures; Qualifications Framework; Programmes Open for Application; Fees & Financial Assistance; FAQ; Students. Activate EID; CityU e-Portal; Certification of Student/Graduate Records; ... Certificate for Module in Social Media Marketing.

Celebrating CityU graduates through social media

City University of Seattle will recognize the achievements of its newest graduates during the 42nd annual commencement ceremony on Saturday, June 17 at 1 p.m. at Key Arena. To celebrate this milestone event, we're encouraging members of the CityU community to share in the excitement by engaging on social media.

Social Media Marketing NYC: Social Media Agency | SMM NYC

SMM.NYC can help you achieve your social marketing goals in the most cost-effective manner, and have an amazing experience doing so! If you're looking for a NYC SMM Agency we invite you to call now to speak with an SMM Expert at (212) 457-6218.

How do organizations leverage social media to enhance marketing ...

Social CRM capability reflects the competence of an organization in enhancing customer relationships by integrating social media technology and customer-facing activities, including processes, systems, and technologies [10, 32].Its essence is in enhancing the value of customer relationships through social interactions and in leveraging social data, which requires firms to possess substantial ...

Associate/Assistant Director of Athletics for Compliance in Lebanon, IL ...

McKendree University, Illinois' first and finest, is a private university in Lebanon, Ill., just 25 minutes from downtown St. Louis. The school has approximately 2,000 full-time students and offers both undergraduate and graduate school programs.

Canva Rockstar: Design Like a Pro for Social Media Success

Whether you're a social media enthusiast, marketer, or business owner, this course is your gateway to mastering Canva for creating stunning content. Dive into a hands-on journey where you'll learn to design eye-catching graphics, engaging videos, and compelling posts tailored for platforms like Instagram, Facebook, LinkedIn, and more.

Local Business News - The Business Journals

The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.

Programme Features | CityU SCOPE

Programme Features Key concepts of Social Media Marketing. Emerging Trends in Marketing. Social Media Promotion and Advertisements, from Facebook Instagram and LinkedIn to Tik Tok and Reels. COBRA (consumer's online brand-related activities). Viral marketing. Online brand experience. Marketing Automation. Permission Marketing.

TikTok Publishes New Back to School Marketing Guide

The key to maximizing a social media marketing strategy is to ground the approach in purpose. By Andrew Hutchinson • Jan. 19, 2024. Latest in TikTok TikTok Updates Option To Download Clips Without Watermark By Andrew Hutchinson TikTok's Developing a New AI Chatbot Called Genie ...

The New Rules of Marketing Across Channels - Harvard Business Review

Read more on Marketing or related topics Sales and marketing, Social marketing, Brand management, Technology and analytics, AI and machine learning, Social media and Marketing industry Partner Center

Admission Requirement | CityU SCOPE

Admission Requirement Level 2 or above in five subjects in HKDSE Examination (a maximum of two Applied Learning (ApL) subjects can be counted), including Chinese and English; or equivalent Passed five subjects in HKCEE, including Chinese and English at level 2/ Grade E or equivalent PLUS at least two years of working experience; or Mature students (at least 21 years of age) with at least three ...

Job Application for Manager, Social Media & Brand Marketing at Sony ...

As the Manager of Social Media & Brand Marketing at AWAL you will partner with the Director of Growth Marketing to execute the social/content strategy for promoting AWAL Core, our offering for high-quality artists in the earliest phases of their careers. What you'll do: Oversee AWAL brand strategy and social media strategy