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Asean Marketing Journal - DOAJ

A peer-reviewed, open access journal in marketing, management, business & consumer behaviour. This website uses cookies to ensure you get the best experience. ... Asean Marketing Journal 2085-5044 (Print) / 2356-2242 (Online) Website ISSN Portal ...

ASEAN Marketing Journal | Vol 14 - Universitas Indonesia

Home > Journals > Faculty of Economics & Business > AMJ > Vol. 14 (2022) Volume 14 (2022) Number 1 June Number 2 December . Journal Home About This Journal Focus and Scope Editorial Board Policies Publication Ethics Author Guidelines Reviewers Indexing and Abstracting Submit Article ...

Asia Marketing Journal (AMJ) | Asia Marketing Journal (AMJ)

Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by KMA (Korean Marketing Association), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases ...

ASEAN Marketing Journal - ResearchGate

ASEAN Marketing Journal. Published by Fakultas Ekonomi dan Bisnis Universitas Indonesia. Online ISSN: 2356-2242 ...

Asean Marketing Journal | 124 Publications | 553 Citations | Top ...

Asean Marketing Journal is an academic journal. The journal publishes majorly in the area(s): Consumer behaviour & Loyalty. It has an ISSN identifier of 2085-5044. It is also open access. Over the lifetime, 124 publication(s) have been published receiving 553 citation(s).

SINTA - Science and Technology Index

Management Research Center, Department of Management, Faculty of Economics and Business, U ASEAN Marketing Journal Vol 13, No 1 (2021): June 2021. 2021 DOI: - Accred : Sinta 2. THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG. Management Research Center, Department of Management, Faculty ...

Asia Marketing Journal | Asia Marketing Journal (AMJ) Research

Asia Marketing Journal. AMJ is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization in the Marketing area in South Korea. Since 1998, AMJ ...

Call for Papers - ASEAN Marketing Journal | INOMICS

The ASEAN Marketing Journal is dedicated to discuss, explore, and disseminate the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the latest thinking and research that examines, extends, and ...

PDF ASEAN Marketing Journal - pdfs.semanticscholar.org

ASEAN Marketing Journal Volume 14 Number 2 December Article 1 12-31-2022 Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study Arisman Arisman Master of Management School, Faculty of Economics and Business, Universitas Indonesia Depok, Indonesia, [email protected] Imam Salehudin

PDF ASEAN Marketing Journal - President

Adhi Setyo Santoso et al. / ASEAN Marketing Journal Juni (2021) Vol. XIII No. 1. INTRODUCTION. Entrepreneurship in Indonesia is strategic, yet evidently deserves closer attention. The Glob-al Entrepreneurship and Development Insti-tute ranked Indonesia 75 out of 137 countries in terms of Global Entrepreneurship Index in 2019 (Ács et al., 2020).

ASEAN Marketing Journal: All Issues - Universitas Indonesia

E-ISSN: 2356-2242. ISSN: 2085-5044 . Visitors . Digital Commons

Asia Pacific Journal of Marketing and Logistics | Emerald Publishing

Aims and scope. The Asia Pacific Journal of Marketing and Logistics (APJML) publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region.

(PDF) ASEAN MARKETING JOURNAL | rifelly astuti - Academia.edu

ASEAN MARKETING JOURNAL. rifelly astuti. 2010. Islam is the religion with the second largest number of believers. Muslims (adherents of Islam) population was estimated to be 1.6 billion people concentrated in several regions such as the Middle East, Pakistan, South East Asia and parts of Africa as dominant majority; as well as growing presences ...

Factors Affecting Purchase Intention of South East Asian (SEA) Young ...

ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016. 19 Pages Posted: 14 Jul 2016 Last revised: 3 Apr 2017. See all articles by Abdul Zahid Abdul Zahid. Anglia Ruskin University. Dr Omkar Dastane. Curtin University, Malaysia; UCSI Graduate Business School, UCSI University. Date Written: June 1, 2016.

Product placement by social media homefluencers during new normal

Published in South Asian Journal of Marketing. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to ...

The Relationship between Brand Equity, Customer ... - Semantic Scholar

Asean Marketing Journal; This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks and Excelso coffee shops' customers. Starbucks is the strongest competitor of Excelso. Data used in this study was primary data which were collected through closed questionnaires with 1-5 Likert scale.

Asian Journal of Marketing - Home

Asian Journal of Marketing is a broad-based scholarly journal designed to bridge the gap between theory and application. Scope of the journal covers: Consumer behavior, advertising and branding issues, sales management and personal selling, methodology and meta-theory of marketing research, international and export marketing, new product development and innovation, relating and distribution ...

ASEAN Marketing Journal - Universitas Indonesia

ASEAN Marketing Journal Volume 4 Number 1 Article 4 November 2021 The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty Puti Ara Zena Department of Management, Faculty of Economics and Business, Universitas Indonesia Aswin Dewanto Hadisumarto

Trade within South Asia: Unrealistic Expectations - SAGE Journals

Joshi R.M. (2005) International Marketing. New Delhi: Oxford University Press. Google Scholar. Karim M.R (2019) 'Same Principles but Different Outcomes of SAARC and ASEAN ... K.P., & Jayesh G. (2016) 'Integration through Trade and Investment with Special Reference to SAFTA', International Journal of South Asian Studies, 9(2): 123-32.

ASEAN Marketing Journal

ASEAN Marketing Journal Volume 14 Number 1 June Article 3 6-30-2022 Revisiting Integrated Mobile Advertising Model in Indonesia: A Replication Study Naufal Pradipta School of Business, President University, Indonesia, [email protected] Adhi S. Santoso School of Business, President University, Indonesia, [email protected]

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice ...

Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands. ASEAN MARKETING JOURNAL. VIII. 66-84. 19 International Journal of Science and Business Email: [email protected] Website: ijsab.com Published By Appendices Appendix I Communalities Initial Extraction Brand name 1.000 .638 Brand Logo 1.000 ...