Influencer Marketing and Applicable Theories - 7914 Words | Essay Example

Influencer Marketing: An Exploratory Study to Identify Antecedents of ...

Influencer marketing has been used more recently and a single academic definition has been lacking (Johansen & Guldvik, 2017), especially in the Indian context.From a meager 1,000 influencers across India at one point of time, Instagram now has over 6 million influencers on its platform; while around 44 million influencers exist worldwide (Economic Times, 24 May 2018).

The Value of Influencer Marketing for Business: A Bibliometric Analysis ...

In recent years, academic research on influencer marketing has been growing rapidly and offers a deeper insight into how influencer marketing affects customers. The current article deploys bibliometric and thematic content analyses to provide an overview of the current influencer marketing research and identifies the leading journals, authors ...

Social media influencer marketing: foundations, trends, and ways ...

The increasing use and effectiveness of social media influencers in marketing have intrigued both academic scholars and industry professionals. To shed light on the foundations and trends of this contemporary phenomenon, this study undertakes a systematic literature review using a bibliometric-content analysis to map the extant literature where consumer behavior, social media, and influencer ...

The Research Behind Influencer Marketing - American Marketing Association

The Research Behind Influencer Marketing. by Jacob Goldenberg, Andreas Lanz, Daniel Shapira, and Florian Stahl. The influencer endorsement market more than doubled from 2019 to 2021, growing from $6.5 billion to $13.8 billion ( Statista 2021 ). User-generated content networks like Instagram, LinkedIn, SoundCloud, Twitter, and YouTube fueled the ...

Influencer Marketing and Consumer Behaviour: A Systematic Literature ...

Influencer marketing is an emerging area in the field of marketing. Specifically, this topic grabs the attention of several academicians and practitioners because of the key role played by influencers to stimulate consumer behaviour. Significantly, a systematic way of analysing and summarising the works of literature in this nascent area is ...

An Influencer as a Crucial Marketing Component Essay - IvyPanda

Introduction. This essay will define what an influencer performs and explain how they have developed into a crucial marketing component. Additionally, it will explain consumer behavior and what companies need to know to successfully market their products or services. Moreover, it will name two instances of social media influencers and analyze ...

Influencer Marketing's Impact Essay Examples - Free Samples

Influencer Marketing's Impact Essays. ... In the ever-changing world of contemporary marketing, influencer marketing stands out as an important option for companies aiming to construct real connections with their desired market. This technique offers a distinct path in which brands can engage with customers in a genuine and compelling way.

The Power of Influencers: How Does Influencer Marketing Shape ... - MDPI

In the current digital wave, social media is not only a hub for information exchange but also a shaper of new business marketing models, as is especially evident in the trend towards light and healthy eating. The influence of the influencer economy on consumer purchasing decisions is increasingly pronounced. This paper systematically investigates the impact of influencer marketing on consumer ...

(PDF) Influencer Marketing: An Exploratory Study to Identify ...

The current study throws light on various aspects of influencer marketing that drive consumer behavior by using the theory of planned behavior (henceforth referred to as TPB) ( Ajzen, 1991 ) and ...

What is influencer marketing? | McKinsey

Influencer marketing is a collaboration between popular social-media users and brands to promote brands' products or services. These partnerships have been going on informally since the dawn of social media. By 2009, they were sufficiently commonplace for the US Federal Trade Commission to step in and regulate them through the so-called Mommy ...

Unveiling the Power of Influencer Marketing: A Systematic review of ...

Influencer marketing has provided several crucial insights. First off, it has been discovered that influencer marketing initiatives raise brand exposure and recognition. ... gaps finish the essay ...

The Phenomenon Of Influencer Marketing - WritingBros

The essay provides a comprehensive overview of influencer marketing, discussing its rise in popularity and the reasons why brands use it. The author effectively highlights the power of social media influencers in shaping consumer behavior and the importance of building trust with their audience.

The Ultimate Influencer Marketing Strategy Guide

Step 1: Define Who You Want to Influence. For any influencer campaign to be successful you first need to know who you are trying to influence. It helps to be specific. The tighter you can define your target audience, the easier it is to find influencers who are relevant.

Understanding influencer marketing: The role of congruence between ...

Influencers increasingly provide sources of information and innovation to followers. Grounded in balance, cognitive dissonance, and congruity theories, the current article highlights how a congruence psychological mechanism, leveraged in influencer marketing campaigns, can contribute to the success of this novel form of persuasive communication.

(PDF) Influencer Marketing - ResearchGate

Industry reports have indicated an increase in the use of influencer agencies. The influencer marketing agency Linqia (2019) reported that 86% of brand marketers used influencer marketing in their ...

What Is Influencer Marketing: A Strategy Guide for 2024 - Sprout Social

June 6, 2024. Summary. Influencer marketing has evolved significantly over the past decade. It has expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Understanding the types of influencers, from mega to nano, is crucial for brands to choose the ...

Influencer Marketing Essay Examples - Free Samples

Influencer Marketing Essays. Unveiling the Dark Side of Influencer Marketing. Research shows that a consumer continuously exposed to the same ad between six and ten times has a 4.5% less likely chance of purchasing the product than a consumer who has only seen the ad two or five times. This is the world of advertisement in which a customer can ...

PDF Influencer Marketing as a Marketing Tool - CORE

The survey concluded 125 marketers online from 10-16 March 2015. The poll found out that a majority of 59% of marketers are planning to increase their influencer marketing budgets over the next 12 months, and 21% plan to reduce the spending on influencer marketing or keep it the same (Tomoson, 2016).

Influencer Marketing - 823 Words | Bartleby

It is more of a give and take type marketing medium. Instead, ask the influencer if you can offer a special deal for his readers. For example, you could offer 50% off on furnace inspections for the influencer's readers only. Give the influencer a special code to use. Also offer to blast out a similar deal on behalf of the influencer.

The Evolution of Influencer Marketing — Past, Present, & Future

The Evolution of Influencer Marketing — Past, Present, & Future. In recent years, influencer marketing has become the hot new strategy for brands looking to expand their reach, increase brand awareness, and boost conversions. In fact, a whopping 93% of marketers now practice influencer marketing. And this tactic has proven to be so effective ...

essay.docx - *Title: The Power of Influencer Marketing:...

Influencer marketing leverages the credibility, authenticity, and influence of these individuals to sway consumer opinions, drive brand awareness, and generate sales. This essay delves into the phenomenon of influencer marketing, examining its rise in popularity, its underlying principles, and its implications for brands and consumers. **The ...

PDF Influencer Marketing: a Perspective of The Elaboration ... - Csulb

In the influencer marketing context, when followers receive and read an influencer's promotional post, they consider both the characteristics of the influencer as well as the message/post features in forming their decision (Farivar et al., 2022; Huang et al., 2018); therefore, it is crucial to study and understand the

PDF Influencer Marketing on Instagram - Theseus

In marketing perspective, Influencer marketing on Instagram would be a platform for this. In a study by Annalect and M3 Research (2017, 33-35), Finnish respondents found mar- keting done in collaboration between Instagram users and companies to be less annoying than marketing with other channels.

Influencer Marketing Works For B2B Customers

B2B influencer marketing is a departure from normal marketing and promotional practices. Onalytica suggests testing the waters by allocating a portion of the marketing budget to experiment with an ...

May 2024 Influencer Marketing Report

Influencer marketing is a tough game, but our report highlights that success hinges on strategic planning, data-driven influencer selection, and creative content guidelines. Ubiquitous' campaign for Litter-Robot exemplifies this by achieving 66.6M views and six-figure revenue through meticulous planning, innovative strategies, and real-time ...

Is Influencer Marketing Relevant In The B2B Industry? - Forbes

Influencer marketing in the B2B context involves partnering with individuals who have a significant influence on the decision-making processes within their industry. ... such as white papers, case ...

Human Influencers Still Earn 46x More Than AI Influencers - Forbes

Human influencers receive 5.8 times more likes than AI counterparts. Twicsy.com 3. Credibility and Trustworthiness. Influencer marketing has become the hallmark of marketing campaigns.

The Digital Revolution in Retail: Analyzing the Influence of ...

This essay about the transformative impact of digital coupons in retail, using Nordstrom as a case study, explores how these promotional tools influence consumer behavior and drive sales. Nordstrom strategically employs digital coupons to stimulate consumer spending during peak shopping periods, enhance customer engagement through personalized ...

South African Brands Surf the Influencer Marketing Wave

The influencer marketing industry is on a meteoric rise, with projections suggesting it'll hit a staggering $22.2 billion by 2025. This isn't just a flash in the pan - influencer marketing is cementing its place in the digital landscape. According to the latest State of Influencer Marketing ...