5 Killer Integrated Marketing Cases To Draw Instant Inspiration From

Integrated marketing campaign: Guide & examples [2024] - Omnisend Blog

Integrated marketing campaigns recognize that consumers prefer engaging with brands across multiple channels. ... Here is the complete case study. Nike: Just Do It. First on our list of B2B integrated marketing campaign examples is Nike. About 40 years ago, Nike was a small company in a slump. In an attempt to appeal to a much larger audience ...

What is Integrated Marketing? [Definition and case studies]

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony. Wikipedia.

5 Inspiring Examples of Integrated Marketing Campaigns

What do effective integrated marketing campaigns have in common? Integrated marketing campaigns can be a tricky art to perfect. We live in a multi-media world, which means that new media and old media sit alongside one another, sometimes competing, other times working collectively - in the case of integrated campaigns they work together.

Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot

2. Apple: Shot on iPhone. Channels: YouTube, Television, Social Media. Apple's "Shot on iPhone" campaign is one of my favorite examples of integrated marketing. The company finds new ways to show the quality of its phone's cameras and features. The campaign includes: Advertisements filmed entirely with an iPhone.

10+ Examples of Awesome Integrated Marketing Campaigns - SocialPilot

Interactive integrated marketing campaigns are the future of marketing. Employ real use cases wherever possible. 9. Be more dog by O2. This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases.

The Plain-English Guide to Integrated Marketing Communications

Your integrated marketing campaign should include a variety of marketing channels to reach the widest audience and drive home your campaign message. If you see one or more channels plateau, don't hesitate to add, remove, or test new ones. 3. Define your buyer personas by channel.

Integrated Marketing: 7 Successful Campaigns Through the Decades

In this blog, we explore 7 of the most effective campaigns, from the 1960s to today. Although from different decades, each one provides useful lessons on how to achieve integrated marketing success. 1. Volkswagen - "Think Small". Often considered the gold standard of advertising, this 1960s campaign changed people's perception of the ...

How To Run An Effective Integrated Marketing Campaign | Case Study

Integrated marketing campaigns can take on many forms, but the idea behind them is that they typically result in more than one outcome. In this case study, we'll delve into how Amazon Business - In collaboration with Elevation Marketing - managed to use integrated marketing campaign to achieve remarkable results.

Is Your Integrated Marketing Campaign Truly Integrated?

Creating a Better Way Since 1971. Integrated marketing is one of the most touted phrases in today's multi-channel world. If you Google it, 600 million+ results pop up in less than a second ...

Case Study: Coca Cola Integrated Marketing Communications - LinkedIn

Case Study: Coca Cola Integrated Marketing Communications. Report this article ... Web based and social media marketing campaigns constitute industry benchmarks. Because the brand is so ...

Examples of Effective Integrated Marketing Campaigns

Coke — Share a Coke. One of modern marketing's biggest success stories has come from one of its oldest and most prominent brands. And, as is so often the case, the simplest ideas often have the biggest impact. Coke began its "Share a Coke" campaign in Australia in 2011, moving worldwide in 2014.

4 Integrated Marketing Campaigns (IMCs) to Learn From | AdRoll

An integrated marketing campaign refers to how a brand strategically plans out its marketing efforts to span multiple different platforms — TV, direct mail, social media, experiential, and so on — in a way so that everything works together creatively to tell one cohesive story. "Integrated marketing," "multi-channel marketing ...

Developing the Integrated Marketing Communication (IMC) through Social ...

Integrated marketing communication must be viewed as a new paradigm for managing marketing campaigns (Kitchen et al., 2004). According to Baker and Mitchell (2000) IMC specializes in constructing and leveraging clients and their pursuits and relationships with the organization and brands.

Apple's "Think Different" Campaign: A Case Study in Marketing ...

Yet, against all odds, Apple orchestrated a remarkable turnaround in 1997. The linchpin of this resurgence was the ingenious "Think Different" campaign. This case study delves into the genesis ...

Ariel's #ShareTheLoad: Integrated Marketing Communication Campaign ...

The case illustrates how companies should prepare their integrated marketing communication campaign strategies by carefully considering their sensitivity towards genders. The case provides a suitable platform for generating intense discussions on managing offline traditional advertising and online reputation management with the aim of enabling ...

2017 winner: Ikea, marketing communications - case study

Case studies. At face value IKEA is a household name, popular within culture, and with a long record of creative marketing. But in 2013 a different story was emerging. Sales growth had halved; penetration was declining and IKEA UK looked out of step against the backdrop of rivals angling to claim its market leadership. Objective.

10 Marketing Case Study Examples - ActiveCampaign

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. 2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy, and how it impacted its growth.

HOW TO MEASURE THE EFFECTIVENESS OF INTEGRATED MARKETING CAMPAIGNS - Medium

These case studies demonstrate how IM4U harnesses the power of integrated marketing campaigns, leveraging marketing analytics tools, campaign performance metrics, and data-driven marketing strategies.

(PDF) Integrated Marketing Communication Case Study Report of ...

This case study relates the concept of IMC to the famous supercar brand named Lamborghini which has moved out of traditional marketing scenarios and have carefully adapted to the new IMC strategies.

Integrated Marketing Communication - case study | DEANLONG.io

Dean Long is a Sydney-based performance marketing and communication professional with expertise in paid search, paid social, affiliate, and digital advertising. He holds a Bachelor's degree in Information Systems and Management and is also a distinguished MBA graduate from Western Sydney University. Marketing is a comprehensive skill that ...

Integrated Marketing Communications Case Study

Coca-Cola's integrated marketing communications campaign, ''Share a Coke,'' used personalization as its basis for generating attention, awareness, and engagement for its brand. The company used ...